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November 19 Program -- Writing for the Web: What Content Marketing Is and Why You Need to Know

Content marketing might sound like industry jargon, but we promise you that you should sit up and pay attention. Think of content marketing as copywriting for the next generation. Whether you believe print is dead or set for a comeback, writing for the Internet is here to stay.

Anyone can create a blog and post on it, so how do you distinguish yourself in the feeds of your friends, colleagues, and industry professionals? If you’re just dipping your toes in these murky waters, where do you start? If you’re experienced in creating traditional content, how can you take your background and translate it to copywriting for the Internet?

During this presentation, Andy Crestodina will give you the rundown on the ins and outs of content marketing so you can be a pro at writing for the web. He’ll cover the following:

  • What's content marketing? Is this stuff new?
  • Which marketing channels are involved in content marketing?
  • How do you find the topics that will connect with an audience?
  • How is writing for web different?
  • How do search engines work?

Bonus: Andy will also share a few tricks for managing social media.

Don’t miss your chance to learn how to create cutting-edge content for today’s digital world!

About Our Speaker
Andy Crestodina is a co-founder of Orbit Media, an award-winning, 35-person web design company in Chicago. Over the past 15 years, Andy has provided web strategy and marketing advice to more than 1,000 businesses.

Andy teaches marketing. He’s written hundreds of articles on topics including email marketing, search optimization, social media, analytics, and content strategy. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Wednesday, November 19, 6:00 to 8:30 p.m.
6:00 to 6:30 p.m. – Registration and networking
6:30 to 6:45 p.m. – Announcements and speaker introduction
6:45 to 8:00 p.m. – Program
8:00 to 8:30 p.m. – Post-program networking

Second floor conference center of the Four40 building, 440 S. LaSalle St., Chicago, IL 60603

Sign up by Monday, November 17 for discounted registration fee
Register online now:
By mail: Send a check payable to CWIP, P.O. Box 268107, Chicago, IL 60626
By phone at 773.508.0351

On or before Monday, November 17: CWIP Basic Members $10; nonmembers $25; students with ID $10
After Monday, November 17: CWIP Basic Members $15; nonmembers $30; students with ID $15
The event is free for CWIP Premium Members.
Cash or check only at the door. No refunds.
For more information about Chicago Women in Publishing (CWIP), visit

We’ll have our holiday party in December, but check out CWIP’s next monthly program, our job fair on January 21, 2015!


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Upcoming 2014-2015 CWIP Events

Writing for the Web, Nov 19

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There's more! Check out the program recap archive.