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Publishing for Professionals, a full-day CWIP workshop

March 11 @ 9:30 am - 4:00 pm

It's 2017. Can you relate to the following?

  • Are you an entrepreneur who'd love to author a book to use as a marketing tool?
  • Do you want a unique way to define your brand and increase social media exposure?
  • Are you a subject-matter expert who needs to get your information out into the world?
  • Would you like to expand your speaking opportunities and increase your backroom sales?

If you answered yes to any of these questions, then this CWIP-sponsored workshop designed to teach professionals, entrepreneurs, and small business owners how to market their businesses by publishing a book is perfect for you.

You don't have to be a superblogger or have a journalism degree to write a compelling book; after all, you are the expert in your niche, so writing about it should come easy to anyone with passion and determination. The remainder of the process can be handled by publishing professionals who make it easy for you.

CWIP is pleased to have gathered four well-known publishing professionals to take you through all the steps necessary for creating, publishing, and promoting a niche-market book - one with useful advice and information that also directs interested customers to your business.

Register Online Here 

Seating is limited. The workshop agenda follows.

Non-CWIP members: $149, lunch included
CWIP members: $129, lunch included

The workshop fee also includes a free 30-minute consultation with one presenter of your choice—to be mutually determined after the workshop.

Four40 Building
Room 330/Lakeview
440 S. LaSalle St.
Chicago, IL 60603

This location is easily accessible by public transportation. Discounted underground parking for attendees is located in the Four40 Building; enter from Financial Place.

Publishing for Professionals Workshop Agenda

9:30 a.m. – 10:00 a.m.           Check in and registration

10:00 a.m. – 11:00 a.m.         Author Sara Connell: The advantages of writing a business book as a marketing tool, building an author brand and platform, effective storytelling and marketing, and maximizing your investment.

11:00 a.m. – 12:00 p.m.         Editor Jill Welsh: Writing the manuscript; working with a writing coach, developmental editor, or ghostwriter; and an overview of copy editing and proofreading.

12:00 p.m. – 1:00 p.m.           Catered lunch

1:00 p.m. – 2:00 p.m.             Self-Publishing Consultant Kim Bookless: How to publish the book, the advantages of self-publishing over pursuing a book deal with a traditional publisher, and book production.

2:00 p.m. – 3:30 p.m.             Publisher Bethany Brown: How to distribute and sell your book effectively; distribution options (traditional, fulfillment, warehousing, and POD); online marketing and getting reviews; and working with traditional PR.

3:30 p.m. – 4:00 p.m.             Q and A.

Speaker Bios

Sara Connell is an author and writing coach in Chicago. She has been featured on The Oprah Winfrey Show, Good Morning America, The View, FOX Chicago, NPR, and Katie Couric. She has presented to a wide range of organizations from Fortune 500 Companies to local and national, and teaches regularly at Story Studio Chicago. Sara’s first book, Bringing In Finn, was nominated for ELLE magazine’s 2012 Book of the Year. www.saraconnell.com

Jill Welsh is a freelance developmental editor and writing coach who works closely with authors to help them create the most professional and marketable books possible. She specializes in writing coaching, developmental editing, and copy editing for both nonfiction and fiction manuscripts. Jill has a background in both marketing and traditional publishing and owns JWelsh Editorial. She is the president of Chicago Women in Publishing and can be contacted at president@cwip.org.

Kim Bookless is a publishing consultant, project manager, and freelance editor. She helps authors bring their books to life by guiding them through the self-publishing process, serving as their advisor and project manager while providing copy editing, proofreading, and project management services. Kim is Vice President of Chicago Women in Publishing and founder of the Chicago Self-Publishing Group. www.kimbookless.com

Bethany Brown is the president of The Cadence Group, a design, editorial, marketing, and book-coaching provider to the publishing industry. With a background in traditional publishing by way of Adams Media and Sourcebooks, and close to a decade of working directly with authors and small presses, Bethany understands the challenges (and benefits!) facing self-publishers and indie presses today. www.thecadencegrp.com




March 11
9:30 am - 4:00 pm


Chicago Women in Publishing


Four40 Building (Room 303/Lakeview)
440 S. LaSalle Street
Chicago, IL 60603 United States
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